State of the Brand :: by Jason Voiovich

A weekly discussion of how branding affects the world around you.

The Charmr insulin pump & glucose meter: An emotional name for an emotional product

Author: Jason Voiovich Ecra Creative Group “You just get used to it.” It’s funny; every person I have ever met with Type 1 diabetes — no matter the age — gives me that same line when I ask about the needles. They subject themselves to an increasingly painless, but still a poke, blood test to […]

Elmo Lied!

Author: Jason Voiovich Ecra Creative Group Mattel is in big trouble. The US market’s number one toymaker has had to pull more than a million Chinese-made toys from store shelves in recent weeks. Apparently, one of Mattel’s contracted manufacturers got a bad batch of paint from one of its suppliers. Specifically, lead-based paint. In other […]

Who really has the right to use the “Red Cross”?

Author: Jason Voiovich Ecra Creative Group For the better part of 100 years, everything was fine. Both pharma-giant Johnson & Johnson as well as The American Red Cross used the iconic “red cross” logo as part of their trademark. Because the two organizations were fundamentally different (one in pharmaceuticals and medical products, the other a […]

Life after Harry Potter for the Muggle Managers at Scholastic

Author: Jason Voiovich Ecra Creative Group Harry Potter may have managed to live happily ever after, but the jury is still out on its US publisher – Scholastic Books. It should go without saying that the Harry Potter series has been an unparalleled financial success. Seven books. Better then 300 million copies sold (of the […]


Jason Voiovich
director_corporate marketing, Logic PD
Black Belt
Caffeine Addict

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