State of the Brand :: by Jason Voiovich

A weekly discussion of how branding affects the world around you.

The eCycling image dilemma

Author: Jason Voiovich Ecra Creative Group There were computer monitors as far as the eye could see. Stacked unceremoniously in 6-foot square cardboard boxes atop easily movable flat wooden palettes, all manner of old, bulky, and mostly beige cathode ray tube (CRT) computer monitors were awaiting their fate at the Great Minnesota eCycling Event. Sponsored […]

A new logo isn’t going to save ShopKo

Author: Jason Voiovich Ecra Creative Group Most of you may have never heard of ShopKo. If not, I couldn’t blame you. Unless you have spent time in one of the upper Midwest’s second tier markets, the name ShopKo might mean nothing at all. Let me fill you in. ShopKo has been around since 1962. Essentially, […]

Branding “independence” at the Wall Street Journal

Author: Jason Voiovich Ecra Creative Group It is, truly, the most trusted name in financial news. It is the Wall Street Journal. As an eye into the business world, and with the ear of the top financial minds on the planet, one would think the Journal is a can’t-miss business proposition in its own right. […]

How little Think Bank in Rochester outthinks its big bank rivals

Author: Jason Voiovich Ecra Creative I guess it is just human nature to see the underdog win. Think Bank certainly qualifies as an underdog. Even in Rochester, Minnesota, Wells Fargo and US Bank dwarf the tiny independent bank. “Dwarf” isn’t quite the word. They are literally two to three orders of magnitude larger. But take […]


Jason Voiovich
director_corporate marketing, Logic PD
Black Belt
Caffeine Addict

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