State of the Brand :: by Jason Voiovich

A weekly discussion of how branding affects the world around you.

The New England Patriot’s 17-0 regular season

Author: Jason Voiovich Ecra Creative Group It looks like the Patriots can beat the NFL Network too. For all the non-football types, let me explain. On Saturday, the New England Patriots made NFL history. In front of a nationally televised audience, the Patriots beat the New York Giants to go undefeated in the regular season: […]

The light from Beacon has just been doused

Author: Jason Voiovich Ecra Creative Group Marketing’s holy grail is a just a bit further out of reach. The online social networking site Facebook recently announced that its users may now turn off the company’s new “Beacon” activity tracking tool. For marketers, Beacon really was just a little slice of heaven. The tool allowed Facebook […]

How to make an abstract concept real:

Author: Jason Voiovich Ecra Creative Group Microlending. Many of us have heard of the concept. The financially inclined among us may even understand exactly what it means. But for the rest of us (myself included), here is a brief primer: Essentially, microlending means exactly what you think it means: Making very small loans to aspiring […]

Steroid use prevention messages miss their mark

Author: Jason Voiovich Ecra Creative Group What is the first image that comes to mind when you think of steroid abuse? Is it a juiced baseball slugger forced into court for allegedly lying to federal investigators? Is it the latest winner of the Tour de France stripped of his title? Is it the charismatic Olympic […]

Kindle: Great brand for a shaky premise

Author: Jason Voiovich Ecra Creative Group “Can something as evolved as the book be improved?” – Jeff Bezos, founder and CEO of He thinks so. As the founder and CEO of, he should know something about books. Other than becoming much more available to the general public (starting with the printing press, and […]


Jason Voiovich
director_corporate marketing, Logic PD
Black Belt
Caffeine Addict

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