State of the Brand :: by Jason Voiovich

A weekly discussion of how branding affects the world around you.

“A pacemaker for the eye” – A triumph for clear messaging

Author: Jason Voiovich Ecra Creative Group By all rights, ScyFIX should not have this kind of attention. Chanhassen, Minnesota-based ScyFIX has no direct link to a med-tech powerhouse. If ScyFIX were a child, he’d have yet to start Kindergarten. Co-founder Thomas Harold has no medical training (he is a former General Mills executive and internet […]

The Carbon Motors E7: A great idea in search of a great brand

Author: Jason Voiovich Ecra Creative Group The crucial road test for any 16-year old driver: Recognize the ubiquitous “police car” shape. At any time of day or night. At any angle. With or without the light set on the roof. It is just about as easy now as it was back then: almost all police […]

Rebranding government in Woodbury

Author: Jason Voiovich Ecra Creative Group “Government is not a solution to our problem. Government is the problem.” President Ronald Reagan, in his first inaugural address, January 20, 1981. Confidently uttered a few days shy of 27 years ago, those 12 words – arguably – have done more to damage the image and credibility (the […]

Burger King’s desperate cry for attention

Author: Jason Voiovich Ecra Creative Group These days, the iconic Whopper brand has stooped to “running away” to get noticed. At least, that’s the impression you are likely to get from the new BK ad campaign. After a reasonably successful run with “The King” campaign (where the Burger King “King” appeared in kooky situations and […]


Jason Voiovich
director_corporate marketing, Logic PD
Black Belt
Caffeine Addict

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