State of the Brand :: by Jason Voiovich

A weekly discussion of how branding affects the world around you.

A plum worth more than gold

Author: Jason Voiovich Ecra Creative Group There was a time when having a Gold card meant something. To obtain one (a Gold VISA or Gold MasterCard) meant you had achieved a certain point in life. A certain level of income. A certain net worth. The Gold card symbolized elite status in a world where not […]

Deadly Medicine, The Science Museum of Minnesota, and the changing image of science

Author: Jason Voiovich Ecra Creative Group Under a looming Pterodactyl fossil, a line of humanity snaked nearly out the door. In front of us were, literally, more than 500 people. On a Saturday morning, I had brought my two sons to the Science Museum of Minnesota to see what every red-blooded American young boy under […]

The Green Bay Packers have a Favre-sized image problem

Author: Jason Voiovich Ecra Creative Group After 17 seasons, two SuperBowls, one championship team, and just about every passing record worth having, iconic Green Bay Packers quarterback Brett Favre is hanging it up. But Favre’s retirement leaves much more than a void on the depth chart, it leaves a mess of the Green Bay Packer’s […]

Victoria’s Secret: Too sexy for its own good?

Author: Jason Voiovich Ecra Creative Group In the pantheon of “good problems to have”, this has to rank right up there. All kidding aside, Victoria’s Secret CEO Sharen Turney thinks the brand has gotten away from its roots. To paraphrase, Victoria’s Secret has moved toward the wrong end of the “feminine/raunchy” continuum. And she intends […]

Trader Joe’s takes action to protect itself from the Chinese (brand)

Author: Jason Voiovich Ecra Creative Group They just don’t believe the label. Trader Joe’s customers don’t believe Chinese-grown products are actually organic. Trader Joe’s customers don’t believe Chinese-grown products are grown in a sustainable manner. Trader Joe’s customers simply don’t believe Chinese-grown products are safe. And that was enough for Trader Joe’s. This time, corrective […]

About

Jason Voiovich
director_corporate marketing, Logic PD
Black Belt
Caffeine Addict
Dad

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