State of the Brand :: by Jason Voiovich

A weekly discussion of how branding affects the world around you.

Madonna redefines herself – and more importantly – what it means to turn 50

Author: Jason Voiovich Ecra Creative Group It seems a bit beyond belief, doesn’t it? On the eve of her 50th birthday this summer, the Material Girl, the author of Sex, and the perpetrator of countless minor social scandals, Madonna’s eleventh studio album – “Hard Candy” – hits store and online shelves April 29. Hardly needed, […]

People with autism get a second chance in Second Life

Author: Jason Voiovich Ecra Creative Group David Savill of Gloucester, England, has Asperger’s syndrome. Asperger’s is a disorder in the Autism spectrum, marked by difficulty in social interactions as well as limited, predictable interests, but with no significant delay in cognitive development. In other words: High-functioning intellectually, but challenged socially. What makes Savill truly special, […]

Edina Realty: 1. Coldwell Banker Burnet: 0.

Author: Jason Voiovich Ecra Creative Group Two of our biggest Twin Cities residential real estate organizations are at it again. For the last few months, Edina Realty and Coldwell Banker Burnet have waged a war of images on the outdoor advertising landscape. Edina’s ads feature oddly juxtaposed people on a red couch over the headline: […]

The wind storm cometh

Author: Jason Voiovich Ecra Creative Group Minnesota is now the number three wind power producer in the country. That’s the good news. In 2007, Minnesota reached an installed base of nearly 1300 megawatts (MW) of wind generation capacity, behind only Texas (at about 4500 MW) and California (at about 2500 MW). On the whole, Minnesota […]


Jason Voiovich
director_corporate marketing, Logic PD
Black Belt
Caffeine Addict

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