State of the Brand :: by Jason Voiovich

A weekly discussion of how branding affects the world around you.

Holy Shmeat!

Author: Jason Voiovich Ecra Creative Group Does anyone remember the 1973 B-movie Soylent Green? In a freakish future (the year 2022) in which overpopulation and environmental degradation have led to widespread food shortages and poverty, the fictional Soylent corporation “solves” the problem by processing the “extra people” into yummy green wafers. Suffice to say, this […]

Geek Squad: Best Buy’s Jiffy Lube

Author: Jason Voiovich Ecra Creative Group They have been called the “Peep Squad”. Allegedly, certain members of the Geek Squad organization have been caught pilfering private customer information during home service calls. (A simple Google search will yield a myriad of specific examples; I will not indulge them here.) Certainly, the label is not fair. […]

An Applebee’s answer to higher food prices

Author: Jason Voiovich Ecra Creative Group Many of us could stand to eat less. That is not a pithy recitation, but a hard fact. Studies conducted by the USDA (among several other groups) consistently find that most of us consume an extra 500 to 700 calories per day (or about 25 to 30 percent extra […]

From strangely unique (Gluek’s) to positively ordinary (Cold Spring)

Author: Jason Voiovich Ecra Creative Group Being in the brewery business today is not easy. The competition for the US alcoholic beverage market remains intense. Beer is a core product, followed closely by wine and other spirits. It all depends on who you are, where you live, how much you make, and in which circles […]

About

Jason Voiovich
director_corporate marketing, Logic PD
Black Belt
Caffeine Addict
Dad

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