State of the Brand :: by Jason Voiovich

A weekly discussion of how branding affects the world around you.

The brain: A smart brand position for Medtronic

Author: Jason Voiovich Ecra Creative Group It’s a brain pacemaker. Perhaps you have heard of it. It has been about a year since most of us got our first look at Medtronic’s Activa Deep Brain Stimulation (DBS) implantable device. To the layperson, and on a very basic level, it functions akin a “traditional” pacemaker for […]

Attack of the killer tomatoes! Part 2: The silver lining.

Author: Jason Voiovich Ecra Creative Group This time, it isn’t funny. Quite unlike the 1978 B-movie spoof classic, these killer tomatoes mean business. Salmonella bacteria contamination has been linked to fresh tomatoes sold to grocers and restaurant chains. As of last week, the Centers for Disease Control and Prevention (CDC) added 100 new confirmed cases, […]

An immediate marketing challenge for the Wisconsin Dells

Author: Jason Voiovich Ecra Creative Group For all intents and purposes, Lake Delton no longer exists. On June 9, after historic and torrential rainfall, a section of the lake’s shoreline surrounding its dam gave way. The force of 267 acres of water (about 700 million gallons) ripped through adjacent highway A and emptied into the […]

Chrysler’s $2.99 gas guarantee: A look inside the All-American gimmick

Author: Jason Voiovich Ecra Creative Group You can’t blame Chrysler for trying. Arguably the sickest of the American big three automakers, and the one least well-positioned to compete in a fuel-efficient vehicle future, executives have whipped out the old-fashioned sales promotion to pull attention away from the unpleasant truth. The deal is pretty simple. If […]

How a $0.04 text message ruined $500 million in reputation building

Author: Jason Voiovich Ecra Creative Group It was like the earthquake that devastated San Francisco in 1906. But there are a lot more people when and where this one struck. On Monday, May 12, 2008, a 7.9 magnitude earthquake hit southwestern China’s Sichuan province. Many smaller villages were, literally, wiped off the map. Much of […]


Jason Voiovich
director_corporate marketing, Logic PD
Black Belt
Caffeine Addict

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