State of the Brand :: by Jason Voiovich

A weekly discussion of how branding affects the world around you.

“From breast implants to flat roof repair”

Author: Jason Voiovich Ecra Creative Group Everything old is new again. The rough economy blues have spawned the resurgence of a very old idea. Only this time, the classic barter network is back with a new twist. Reincarnated as a way to drive new business, firms such as Pittsburgh’s Green Apple Barter have gained considerable […]

Everyday differentiation from Wells Fargo

Author: Jason Voiovich Ecra Creative Group We sure have come a long way from the dreaded “green screen” automated teller. Without much fanfare, Wells Fargo’s reintroduced ATM user interface sports a number of visual enhancements to speed common transactions, make the process more intuitive, and personalize the experience – all without scaring off the technophobes […]

The case of the incredible shrinking laundry detergent

Author: Jason Voiovich Ecra Creative Group It all started during a recent trip to Target to purchase Tide. Imagine my surprise when the plastic jug to which I had been accustomed – the 100 fluid ounce size – had been replaced with a container half as large. At first, of course, I was a bit […]

Back from Las Vegas: A lesson in unnecessary superlatives

Author: Jason Voiovich Ecra Creative Group When everything is “the best”, nothing is. Don’t get me wrong. My wife and I spent the better part of one week in Las Vegas this month, and it was highly entertaining. At first, it was hard not to be taken in by all the action. We were seeing […]


Jason Voiovich
director_corporate marketing, Logic PD
Black Belt
Caffeine Addict

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