State of the Brand :: by Jason Voiovich

A weekly discussion of how branding affects the world around you.

Wal-Mart’s new logo is a head-scratcher

Author: Jason Voiovich Ecra Creative Group I do not hate Wal-Mart. The title to this week’s essay certainly belies a distinct point of view regarding the company’s recent logo change, but it does not come from a place of elitist indignation or new age, anti-consumerist, big box angst. In fact, I stand in humility and […]

What a Bratz

Author: Jason Voiovich Ecra Creative Group Apparently, dolls can fight dirty. Designer Carter Bryant came up with the original concept idea for a new line of urban, hip, and flirty dolls sometime in the late 1990s. In 2001, MGA Entertainment picked up the line, christened them “Bratz”, and launched a marketing phenomenon. Anyone with young […]

Pro cycling is no dope

Author: Jason Voiovich Ecra Creative Group When you think of illicit performance enhancement in sports, what comes to mind? Pro baseball, certainly. Plenty of “enhancement” there. Pro football? Sure. Olympic sports? Of course; it’s hard not to notice the occasional byline about an expelled athlete in the lead up to the Beijing games. But one […]

Reverse mortgage: Hero or villain?

Author: Jason Voiovich Ecra Creative Group Perhaps it is just poor timing. Just as the word ‘sub-prime’ became part of the everyday vernacular, just as mortgage industry giants fell, and just as the Federal Reserve wrested new authority over the market, we have a new mortgage product on the scene. It is called a ‘reverse […]

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Jason Voiovich
director_corporate marketing, Logic PD
Black Belt
Caffeine Addict
Dad

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