State of the Brand :: by Jason Voiovich

A weekly discussion of how branding affects the world around you.

Your hotel television is watching … you

Author: Jason Voiovich Ecra Creative Group Selling non-television video advertising is a lot like selling vitamins. You have a sense they’re good for you, but it’s hard to quantify. In the vitamin market, this lack of connection between concrete results and dollars/effort expended limits the overall size of the market when compared to the commercial […]

Destroying Tiffany Lamps won’t be enough

Author: Jason Voiovich Ecra Creative Group It was a $2.39 Diet Coke (the price for which I could not find on the menu) that got me whipped up. I was very close to an indignant diatribe on rapidly escalating (and cleverly mysterious) drink prices compensating for shrinking main entree margins. Ruby Tuesday was my intended […]

I was wrong about Starbucks

Author: Jason Voiovich Ecra Creative Group My friends in Seattle seem to have good foresight. In February, I wrote a column entitled “The surprisingly costly $1 cup of Starbucks.” Among other things, it pointed out the apparent folly of the coffee giant as it lurched between store closings, menu shuffling, and remedial espresso training. My […]

Bailout! A failure of phraseology.

Author: Jason Voiovich Ecra Creative Group “With public sentiment, nothing can fail; without it nothing can succeed.” – Abraham Lincoln bail-out: noun informal: an act of giving financial assistance to a failing business or economy to save it from collapse. – Oxford English Dictionary Where are the nation’s great wordsmiths when we need them? Out […]


Jason Voiovich
director_corporate marketing, Logic PD
Black Belt
Caffeine Addict

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