Your hotel television is watching … you
Author: Jason Voiovich Ecra Creative Group Selling non-television video advertising is a lot like selling vitamins. You have a sense they’re good for you, but it’s hard to quantify. In the vitamin market, this lack of connection between concrete results and dollars/effort expended limits the overall size of the market when compared to the commercial [...]
Destroying Tiffany Lamps won’t be enough
Author: Jason Voiovich Ecra Creative Group It was a $2.39 Diet Coke (the price for which I could not find on the menu) that got me whipped up. I was very close to an indignant diatribe on rapidly escalating (and cleverly mysterious) drink prices compensating for shrinking main entree margins. Ruby Tuesday was my intended [...]
I was wrong about Starbucks
Author: Jason Voiovich Ecra Creative Group My friends in Seattle seem to have good foresight. In February, I wrote a column entitled “The surprisingly costly $1 cup of Starbucks.” Among other things, it pointed out the apparent folly of the coffee giant as it lurched between store closings, menu shuffling, and remedial espresso training. My [...]
Bailout! A failure of phraseology.
Author: Jason Voiovich Ecra Creative Group “With public sentiment, nothing can fail; without it nothing can succeed.” – Abraham Lincoln bail-out: noun informal: an act of giving financial assistance to a failing business or economy to save it from collapse. – Oxford English Dictionary Where are the nation’s great wordsmiths when we need them? Out [...]
About
Jason Voiovich
director_corporate marketing, Logic PD
Black Belt
Caffeine Addict
Dad
