State of the Brand :: by Jason Voiovich

A weekly discussion of how branding affects the world around you.

Rhetorical slight of hand from General Motors

Author: Jason Voiovich Ecra Creative Group Like hogs at the public trough. So predictable. After the financial industry had its day suckling the government teat to the tune of more than $1 trillion, the U.S. auto industry determined it was the next piglet in line. But to make a withdrawal from (what seems like) a […]

Pixos? Seriously, you are not fooling anyone.

Author: Jason Voiovich Ecra Creative Group They were called Aquadots. Last Holiday season, cable television networks with my kids’ ear started advertising a new product. The concept seemed pretty simple: The young “artist” used what amounted to an oversized syringe to squirt colored gel dots onto a special “canvas”. Think of a gooey “Light Bright” […]

How the authenticity of micro lending affects the image (and future) of macro banks

Author: Jason Voiovich Ecra Creative Group Unless you have spotless credit (and even if you do), banks just don’t trust you right now. One could say that is the very crux of the pickle we find ourselves in: Banks can’t trust you when they can’t trust each other (bank to bank lending has essentially frozen). […]

AT&T Wireless and VISA debit rebates: Yet another string attached

Author: Jason Voiovich Ecra Creative Group It was only a $25 rebate. After months of relentless advertising and a shiny new iPhone 3G, AT&T Wireless finally lured me away from Verizon. To console myself, I reasoned that most AT&T customer service horror stories were either apocryphal or exaggerated; my experience with the company in 1999 […]


Jason Voiovich
director_corporate marketing, Logic PD
Black Belt
Caffeine Addict

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