State of the Brand :: by Jason Voiovich

A weekly discussion of how branding affects the world around you.

Will anyone still go hunting in 2035?

Author: Jason Voiovich Ecra Creative Group I didn’t hunt as a kid. My father simply wasn’t into it. And in those days, if your father didn’t hunt, odds were, you didn’t either. But I was alone among my peers in elementary school. They all hunted with their fathers. Each fall (the specific date varied by […]

Why generics won’t catch on. Even now.

Author: Jason Voiovich Ecra Creative Group Lets hear it for social experiments! There is nothing quite like a down economy to inspire creative journalists to fancy themselves academic researchers. Earlier this month, the TODAY Show’s Janice Lieberman decided to have some fun with the average brand-centric family. The complete article is an amusing read. Enlisting […]

A breath of fresh air (and a word of caution) for the future of stem cells

Author: Jason Voiovich Ecra Creative Group No one had ever tried a bronchial transplant before. Minor bronchial abnormalities and injuries are not life threatening. When you add the very real risks of immune system rejection, attempting a transplant often isn’t worth it. That’s the situation Claudio Castillo of Spain found herself in. With one normal […]

Guns N’ Roses vs. Dr. Pepper

Author: Jason Voiovich Ecra Creative Group I am not sure who exactly at Dr. Pepper headquarters thought this was a good idea. The oddly-flavored soft drink peddler decided to give everyone in the United States a free Dr. Pepper on one condition: The venerable Guns N’ Roses needed to release their 17-year-belated studio album – […]

Only the strong (retailer) shall survive

Author: Jason Voiovich Ecra Creative Group We are seeing retailing Darwinism playing out as we speak. Last week, the warnings were grim. Holiday spending – the key indicator for retailing (and many would argue, economic) health – would show a marked decrease from the same period last year for two good reasons: (1) The obvious: […]


Jason Voiovich
director_corporate marketing, Logic PD
Black Belt
Caffeine Addict

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