Will anyone still go hunting in 2035?
Author: Jason Voiovich Ecra Creative Group I didn’t hunt as a kid. My father simply wasn’t into it. And in those days, if your father didn’t hunt, odds were, you didn’t either. But I was alone among my peers in elementary school. They all hunted with their fathers. Each fall (the specific date varied by [...]
Why generics won’t catch on. Even now.
Author: Jason Voiovich Ecra Creative Group Lets hear it for social experiments! There is nothing quite like a down economy to inspire creative journalists to fancy themselves academic researchers. Earlier this month, the TODAY Show’s Janice Lieberman decided to have some fun with the average brand-centric family. The complete article is an amusing read. Enlisting [...]
A breath of fresh air (and a word of caution) for the future of stem cells
Author: Jason Voiovich Ecra Creative Group No one had ever tried a bronchial transplant before. Minor bronchial abnormalities and injuries are not life threatening. When you add the very real risks of immune system rejection, attempting a transplant often isn’t worth it. That’s the situation Claudio Castillo of Spain found herself in. With one normal [...]
Guns N’ Roses vs. Dr. Pepper
Author: Jason Voiovich Ecra Creative Group I am not sure who exactly at Dr. Pepper headquarters thought this was a good idea. The oddly-flavored soft drink peddler decided to give everyone in the United States a free Dr. Pepper on one condition: The venerable Guns N’ Roses needed to release their 17-year-belated studio album – [...]
Only the strong (retailer) shall survive
Author: Jason Voiovich Ecra Creative Group We are seeing retailing Darwinism playing out as we speak. Last week, the warnings were grim. Holiday spending – the key indicator for retailing (and many would argue, economic) health – would show a marked decrease from the same period last year for two good reasons: (1) The obvious: [...]
About
Jason Voiovich
Ecra Creative Group
Phone: 651.209.2778
Principal and co-founder of Ecra Creative Group, a Minneapolis, MN based creative services firm specializing in brand development, reputation process management, naming/trademark, and product launches to drive measurable business results.
