State of the Brand :: by Jason Voiovich

A weekly discussion of how branding affects the world around you.

FINRA is protecting you (and its turf)

The financial industry would rather self-police than submit to Uncle Sam’s wisdom. FINRA’s marketing campaign aims to win back hearts and minds.

Pfizer fine: $2.3 billion. Result: Who cares?

A blockbuster fine leveled by the Justice Department is unlikely to hurt Pfizer’s blockbuster prescription drug business.

Porsche goes to the gorilla!

Unheard of 1.9% financing is a bad deal for the Porsche brand.

I’m not sure ‘local chicken’ will fly

Local chicken from locally-based Gold’n Plump may be a tough sell on many consumers, but the emotional strategy makes sense.


Jason Voiovich
director_corporate marketing, Logic PD
Black Belt
Caffeine Addict

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