The financial industry would rather self-police than submit to Uncle Sam’s wisdom. FINRA’s marketing campaign aims to win back hearts and minds.
A blockbuster fine leveled by the Justice Department is unlikely to hurt Pfizer’s blockbuster prescription drug business.
Unheard of 1.9% financing is a bad deal for the Porsche brand.
Local chicken from locally-based Gold’n Plump may be a tough sell on many consumers, but the emotional strategy makes sense.