State of the Brand :: by Jason Voiovich

A weekly discussion of how branding affects the world around you.

At least no one died this year…

Retailers took preventative steps this year to prevent mob-like behavior among shoppers from becoming the norm.

Unhealthy Advertising

Yale University wins today’s award for discovering the obvious: Cinnamon Toast Crunch is marketed (heavily) to kids.

How the DVR is saving TV advertising

Contrary to popular belief, DVR owners willingly watch 10 percent more ads than the rest of the viewing audience. And that’s a good thing for the networks.

(The perception of) H1N1 is out of control

A modest proposal for adult supervision of the H1N1 media frenzy.

Men like pampering too

The market for men’s skin care, hair care, and salon services is off the charts – probably the single biggest unsung consumer demographic change in the past decade.


Jason Voiovich
director_corporate marketing, Logic PD
Black Belt
Caffeine Addict

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