State of the Brand :: by Jason Voiovich

A weekly discussion of how branding affects the world around you.

Census Bureau: Blinded by the White

The powerful cultural idea of a “Caucasian” Minnesota may cost us a seat in the U.S. House of Representatives.

Tiger’s sponsors have only themselves to blame

With billions of dollars in brand equity on the line, not one of Tiger’s sponsors had a realistic backup plan when things went wrong.

Anything but neutrality in Switzerland

Exploiting a growing fear in Europe from an influx of Muslim immigrants, ultra right wing Swiss groups launched a powerfully symbolic ad campaign to test the political waters.

Better Bathroom Habits: Courtesy of Charmin

Employing a classic problem/solution advertising formula, P&G’s Charmin brand tackles some of our most private problems.


Jason Voiovich
director_corporate marketing, Logic PD
Black Belt
Caffeine Addict

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