Census Bureau: Blinded by the White
The powerful cultural idea of a “Caucasian” Minnesota may cost us a seat in the U.S. House of Representatives.
Tiger’s sponsors have only themselves to blame
With billions of dollars in brand equity on the line, not one of Tiger’s sponsors had a realistic backup plan when things went wrong.
Anything but neutrality in Switzerland
Exploiting a growing fear in Europe from an influx of Muslim immigrants, ultra right wing Swiss groups launched a powerfully symbolic ad campaign to test the political waters.
Better Bathroom Habits: Courtesy of Charmin
Employing a classic problem/solution advertising formula, P&G’s Charmin brand tackles some of our most private problems.
About
Jason Voiovich
Ecra Creative Group
Phone: 651.209.2778
Principal and co-founder of Ecra Creative Group, a Minneapolis, MN based creative services firm specializing in brand development, reputation process management, naming/trademark, and product launches to drive measurable business results.
