State of the Brand :: by Jason Voiovich

A weekly discussion of how branding affects the world around you.

A crisis of PhotoShop

A few well-publicized PhotoShop and stock art errors have put a spotlight on a troubling trend in the creative business.

Obamatunistic Advertising

Jacket maker Weatherproof Garment Company took advantage of a GQ-style photo of the President standing in front of the picturesque Great Wall of China.

When food labels lie

Wide discrepancy in stated vs. actual nutritional content in many foods erodes the confidence marketers need in order to build advertising claims.

Artsonia: Finally, marketing involving kids I can agree with

Bringing the “iPhoto” idea into the elementary school classroom makes both good business and good marketing sense.

About

Jason Voiovich
director_corporate marketing, Logic PD
Black Belt
Caffeine Addict
Dad

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