State of the Brand :: by Jason Voiovich

A weekly discussion of how branding affects the world around you.

Got Mammary Gland Excretions?

The National Milk Producers Federation wants us to stop calling soy milk, “milk”.

Privacy problems will kill Facebook

For the vast majority of low-intensity users, lower privacy means higher perceived risk.

Can we OD on 3D?

Interest in 3D at the movies will likely speed the adoption curve of 3DTV at home.

American History could use a Sicko

Undrafted NFL tight end Scott Sicko could be the next game-changing spokesperson for American History.

BP and Shell: Old Competitors, Fast Friends

The Louisiana oil spill is a case study in the complex world of competitive cooperation.


Jason Voiovich
director_corporate marketing, Logic PD
Black Belt
Caffeine Addict

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