State of the Brand :: by Jason Voiovich

A weekly discussion of how branding affects the world around you.

Has it become unethical to market tanning?

The evidence is becoming undeniable – tanning can kill you. How can we justify continuing to market the service?

If you like Robin Hood, then I don’t

But if I like Robin hood, then I think you should too. Recent research helps us sort out this mental mess.

Why do tornados still kill people?

Last week’s tornados in Ohio are a deadly reminder of the power of “scripts” to predict behavior.

What if acupuncture really worked?

Scientific studies show acupuncture really does work; what does it mean for the brand of alternative medicine?


Jason Voiovich
director_corporate marketing, Logic PD
Black Belt
Caffeine Addict

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