State of the Brand :: by Jason Voiovich

A weekly discussion of how branding affects the world around you.

Hello Ladies…would you please buy Old Spice?

Preliminary sales figures for Old Spice are not promising despite the popularity of the latest campaign – but is that fair to expect at this point?

Bad, ASPCA! Bad!

Resorting to aggressive direct marketing strategies could be a sign of frustration at the American Society for the Prevention of Cruelty to Animals.

When will Americans see the Tatas?

The Indian carmaker will be more like Hyundai than Yugo; here’s what it means for the bottom of the American market.

Mobile Malware: The Worm in the Apple

It is only a matter of time before mobile viruses, worms, and Trojan horses change the infallibility mystique of the Apple brand.


Jason Voiovich
director_corporate marketing, Logic PD
Black Belt
Caffeine Addict

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