Hello Ladies…would you please buy Old Spice?
Preliminary sales figures for Old Spice are not promising despite the popularity of the latest campaign – but is that fair to expect at this point?
Bad, ASPCA! Bad!
Resorting to aggressive direct marketing strategies could be a sign of frustration at the American Society for the Prevention of Cruelty to Animals.
When will Americans see the Tatas?
The Indian carmaker will be more like Hyundai than Yugo; here’s what it means for the bottom of the American market.
Mobile Malware: The Worm in the Apple
It is only a matter of time before mobile viruses, worms, and Trojan horses change the infallibility mystique of the Apple brand.
About
Jason Voiovich
Ecra Creative Group
Phone: 651.209.2778
Principal and co-founder of Ecra Creative Group, a Minneapolis, MN based creative services firm specializing in brand development, reputation process management, naming/trademark, and product launches to drive measurable business results.
