State of the Brand :: by Jason Voiovich

A weekly discussion of how branding affects the world around you.

Will Apple do for (to) TV what it did for (to) music?

Apple and Disney are reportedly in talks to sell/rent individual TV episodes for 99 cents.

The value of silver

Silver-infused cleaning products, clothing, towels, and bed sheets represent disruptive innovation in the $5 billion US household chemical market.

Marketing “Made in the USA” in 2010

Domestic manufacturers are feeling pressure to tout their USA-cred, but does it make sense?

No more Bing bling

Microsoft has pulled the plug on a little-publicized and little-utilized cash rebate system for its Bing browser.

Toning Shoes: A triumph of marketing over science

The scientific community says “toning shoes” are a waste of money, but the market potential says otherwise.

About

Jason Voiovich
director_corporate marketing, Logic PD
Black Belt
Caffeine Addict
Dad

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