State of the Brand :: by Jason Voiovich

A weekly discussion of how branding affects the world around you.

The Wild ride couldn’t last

Falling attendance at Minnesota Wild games might be disheartening, but it was inevitable.

Will “corn sugar” change the debate?

Changing “High Fructose Corn Syrup” to “Corn Sugar” seems simple, but it is likely just enough to inoculate the issue for the corn refining industry.

Elevated stupidity alert from Symantec

Rapper Snoop Dogg makes a befuddling choice of spokesperson for computer security giant Symantec.

FTC Smackdown!

The FTC is taking aim at transparency online for reviewers and bloggers with a couple of high profile busts.

About

Jason Voiovich
director_corporate marketing, Logic PD
Black Belt
Caffeine Addict
Dad

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