The Gap Widens
Casual clothier the Gap did an about-face on its new logo, switching back in response to sharp criticism.
Gluten-Free and Suddenly-Relevant Branding
Main line brands are ceding position in the gluten-free marketplace to their natural and organic competition.
Flu Fighters
The “Theory of Trying” gives us insight into persuasion attempts to get people to take seasonal flu vaccination seriously.
WattStation: The “Vision” Charging Station
GE’s WattStation helps give us a glimpse into the future of an electrical auto infrastructure years before it will actually arrive.
About
Jason Voiovich
director_corporate marketing, Logic PD
Black Belt
Caffeine Addict
Dad
