State of the Brand :: by Jason Voiovich

A weekly discussion of how branding affects the world around you.

The Gap Widens

Casual clothier the Gap did an about-face on its new logo, switching back in response to sharp criticism.

Gluten-Free and Suddenly-Relevant Branding

Main line brands are ceding position in the gluten-free marketplace to their natural and organic competition.

Flu Fighters

The “Theory of Trying” gives us insight into persuasion attempts to get people to take seasonal flu vaccination seriously.

WattStation: The “Vision” Charging Station

GE’s WattStation helps give us a glimpse into the future of an electrical auto infrastructure years before it will actually arrive.

About

Jason Voiovich
director_corporate marketing, Logic PD
Black Belt
Caffeine Addict
Dad

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