The Battered Brand of the Better Business Bureau
A consumer watchdog that gets its dues from the business community has an inherent image problem.
Kinect and the Brave New World of Brand Experience
Microsoft’s new Kinect system could be a boon for marketers who want next-generation product demonstrations.
How to make cigarettes sexy again
Proposed warning labels for cigarettes go for graphic shock value, but they could backfire.
Live (Virtual) Test Drive: Marketing Gimmick or Marketing Driver?
Mitsubishi rigged a new Outlander for remote operation via the internet – expect to see this catch on.
Verizon’s iPhone: Let AT&T’s begging begin
With the announcement of a Verizon iPhone coming soon, AT&T is putting on a hard sell to keep current subscribers.
About
Jason Voiovich
director_corporate marketing, Logic PD
Black Belt
Caffeine Addict
Dad
