State of the Brand :: by Jason Voiovich

A weekly discussion of how branding affects the world around you.

The Battered Brand of the Better Business Bureau

A consumer watchdog that gets its dues from the business community has an inherent image problem.

Kinect and the Brave New World of Brand Experience

Microsoft’s new Kinect system could be a boon for marketers who want next-generation product demonstrations.

How to make cigarettes sexy again

Proposed warning labels for cigarettes go for graphic shock value, but they could backfire.

Live (Virtual) Test Drive: Marketing Gimmick or Marketing Driver?

Mitsubishi rigged a new Outlander for remote operation via the internet – expect to see this catch on.

Verizon’s iPhone: Let AT&T’s begging begin

With the announcement of a Verizon iPhone coming soon, AT&T is putting on a hard sell to keep current subscribers.


Jason Voiovich
director_corporate marketing, Logic PD
Black Belt
Caffeine Addict

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