State of the Brand :: by Jason Voiovich

A weekly discussion of how branding affects the world around you.

“It’s like money falling from the sky.”

The simple lessons from two weeks of blizzards, a 12-year-old, and his snow shovel.

Like It Or Not, A New Vikings Stadium Is Coming

The dramatic collapse of the roof of the HHH Metrodome during this month’s winter storm is the last nail in the coffin.


A snowstorm, an airport, and an extra night in a hotel give you a lot of time to think about crisis messaging.

The great chocolate war

Candy giants Hershey and Mars are at each other’s throats over packaging design.


Jason Voiovich
director_corporate marketing, Logic PD
Black Belt
Caffeine Addict

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