State of the Brand :: by Jason Voiovich

A weekly discussion of how branding affects the world around you.

Moscow’s image: Up and running within hours

In a matter of hours following an apparent suicide attack, Moscow resumed normal operations at its Domodedovo airport.

Pampers Latina marketing ventures into messy territory

Pampers campaign targeting Latina mothers makes sense, but the gutsy messaging could raise eyebrows.

Starbucks minus Starbucks

Q: When do you know if your venerable brand is ready to lose the name and rely on logo alone? A: You just know.

The “real” Las Vegas is not what you think

Las Vegas residents are so good at putting on a show that if you’re not careful, you’ll believe that’s how they really are.

Kids may want their veggies after all

As one of the most trusted brands in juices, V8 is uniquely positioned to capitalize on a huge beverage trend.


Jason Voiovich
director_corporate marketing, Logic PD
Black Belt
Caffeine Addict

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