State of the Brand :: by Jason Voiovich

A weekly discussion of how branding affects the world around you.

Google’s crumbling credibility

The concept of “top search results” is such a joke that Google is revamping how its algorithm works to fix the problem.

Tarnished Tylenol

Johnson & Johnson isn’t heeding its own lessons in crisis communication.

CPSC Credibility (Marketing) Gap

Federal watchdog agencies clearly fail to keep up with product and food safety issues, but they also fail to communicate effectively.

Trader Joe’s, Snowstorms, and Supply Chain Risk

Trader Joe’s presents a uniquely brand-centric shopping experience, but as a snowstorm in Chicago shows, it’s strategy means its supply chain is vulnerable.


Jason Voiovich
director_corporate marketing, Logic PD
Black Belt
Caffeine Addict

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