State of the Brand :: by Jason Voiovich

A weekly discussion of how branding affects the world around you.

Firing Crispin won’t save the King

Burger King is an a terrible market position, squeezed from the bottom by McDonald’s and the top by Chipotle et al.

I don’t enjoy the New York Times *that* much

Instead of an ever-fancier paywall, publications such as the New York Times should consider simpler collective subscription models similar to cable television.

The smoking rebel returns

Pop culture references to smoking, even in the new kid-flick “Rango”, are on the rise and probably contributing to a stubbornly stable teen smoking rate.

zpizza’s image is holding it back

An odd name and geometric logo don’t fit the affordable/health vibe you get inside the restaurant.

About

Jason Voiovich
director_corporate marketing, Logic PD
Black Belt
Caffeine Addict
Dad

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