State of the Brand :: by Jason Voiovich

A weekly discussion of how branding affects the world around you.

On break…

Since January of 2006, every week, without fail, I’ve published the State of the Brand. The blog software I use says that translates to 295 consecutive posts over almost five and a half years. (Okay, I did have a guest writer once, but I still think it has been a pretty good run). Some articles […]

Duets: Double the Benefit, Double the Risk

Pop artists are heavily leveraging the concept of strategic partnerships (collaboration) to reach ever more fragmented audiences.

March Madness Viewing is a Team Sport

Arbitron data showed 20% of the NCAA Basketball Tournament audience watched outside the home.

HealthPartners, Virtuwell, and Hypercompetition

Virtuwell completes the HealthPartners complete care value proposition. Now they just need to explain it to us.


Jason Voiovich
director_corporate marketing, Logic PD
Black Belt
Caffeine Addict

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