State of the Brand from Ecra Creative Group :: by Jason Voiovich

A weekly discussion of how branding affects the world around you.

Welcome to State of the Brand 2006

Posted on | January 1, 2006 | No Comments

State of the Brand is our weekly forum to discuss and debate brand issues, product and corporate naming, visual identity, positioning, and anything else we feel like talking about.

Our goal is to cover timely branding and creative issues as they come up during the year. We also hope to have guest writers and contributors during the year to share their own specific expertise. By collaborating, we can broaden our understanding and enjoyment of the media world we live in.

So if you see a post you like, a post you don’t like, or something you’d like to talk about, then by all means post a reply and let us know.

Here’s to a great 2006.

Sincerely,
Jason and Joe
Ecra Creative Group

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About

Jason Voiovich
Ecra Creative Group
Phone: 651.209.2778

Principal and co-founder of Ecra Creative Group, a Minneapolis, MN based creative services firm specializing in brand development, reputation process management, naming/trademark, and product launches to drive measurable business results.
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