The Bryant McKinnie school of brand management
Posted on | February 2, 2010 | No Comments
Author:
Jason Voiovich
Ecra Creative Group
It was his injuries. Right.
And all those reports of late nights and parties are all part of the “treatment regimen”, aren’t they? You’d think for a player selected to his first Pro Bowl, he’d be a little more committed.
But whatever his reasons, what he may not understand fully (yet) is the impact of his getting booted from the Pro Bowl to the McKinnie brand. The Pro Bowl is an annual showcase of the NFL’s best talent. It’s not really a “game” as such, but more of a chance for the league’s best players (and its most valuable brands) to go out of the season on a high note, giving one more chance for fans to see them before the long draught to next fall. Also, it is an opportunity for each team to show off how many players were selected from its squad – for the Vikings, that means disproportionate representation this year. That’s important for establishing a market value and national presence for the team.
For an offensive lineman, the exposure is even more important. McKinnie’s jersey might not be as popular as a Favre or a Peterson, but certainly, it’s in the second tier of the Viking’s roster – an impressive accomplishment for someone on the O-Line.
The negative attention isn’t just a sportsmanship issue; it hurts the brand value of himself and everyone around him.
McKinnie tossed for missing practice, ESPN.com
Tags: Bryant McKinnie > pro bowl > vikings
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About
Jason Voiovich
Ecra Creative Group
Phone: 651.209.2778
Principal and co-founder of Ecra Creative Group, a Minneapolis, MN based creative services firm specializing in brand development, reputation process management, naming/trademark, and product launches to drive measurable business results.
