Is six hours of social networking per month worth an advertiser’s time?
Posted on | February 4, 2010 | No Comments
Author:
Jason Voiovich
Ecra Creative Group
These are averages, but Nielsen data seems to shows significant slice of consumers’ time is spent interacting with Facebook, Twitter, and other social networking sites. That said, I thought the numbers would be quite a bit higher.
Of course, these are average numbers, and it also seems to underscore the large number of people who either (a) are not using social networks, or (b) are not using them that much. Here’s a quick graph that I think helps us understand the numbers.
Right now, Twitter (and Facebook) usage is highly skewed to a very small number of users. Blogging follows the 20/80 rule. I’m not saying this is not an important trend, or something marketers should not pay attention to, but the raw numbers still force us to keep social media in perspective.
Twittering classes, The Economist
Tags: Facebook > Social Media > social media advertising > twitter
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About
Jason Voiovich
Ecra Creative Group
Phone: 651.209.2778
Principal and co-founder of Ecra Creative Group, a Minneapolis, MN based creative services firm specializing in brand development, reputation process management, naming/trademark, and product launches to drive measurable business results.
