State of the Brand :: by Jason Voiovich

A weekly discussion of how branding affects the world around you.

On break…

Posted on | April 25, 2011 | 4 Comments

Since January of 2006, every week, without fail, I’ve published the State of the Brand. The blog software I use says that translates to 295 consecutive posts over almost five and a half years. (Okay, I did have a guest writer once, but I still think it has been a pretty good run).

Some articles I am very proud of, and more than I’d like to admit now make me cringe. But above all that, I’ve been most proud of not missing a beat. I’ve very much appreciated the kind comments and encouragement along the way – they help me shake off the sometimes-deserved, sometimes-not ugly criticism that’s part of playing this game.

There’s no specific reason for a break now other than I need to focus on finishing up the coursework for my MA at the University of Minnesota. A little recharge on the creative blogging front won’t hurt either. I’m not exactly sure when I’ll resume, but it won’t be before June 15 when I present to my degree review committee.

In the meantime, now’s the time for suggestions and critique. For most articles, I don’t receive much feedback. That’s okay of course, but it doesn’t really tell me what’s appreciated or what you’d like me to write about. Over the years, I’ve primarily used this column as a way for me to make sense of my world. Along the way, maybe it’s helped you too. But I get the sense now that it may be time to rethink it.

So you tell me. Should I write less, more often? More, more often? More in-depth and less often? Should I let others tell the story for a while?

For the next six-seven weeks, I’ll (finally) shut up and listen.


4 Responses to “On break…”

  1. Patrick Martin
    June 11th, 2012 @ 8:22 pm

    Keep on writing! I just started blogging recently and it feels good. So far I have garnished 2 comments. Both were classified as spam :-) but the writing is still cathartic and helps me focus my thoughts.

    I liked your infographic for Minnesota education and was curious and figured you might have more of the same here.

  2. admin
    June 12th, 2012 @ 6:25 pm

    I’m glad you’re enjoying it! I wrote for about six years (mostly to the sound of crickets), but every once in a while…It also helped that I had an email list. If you’re interested in infographics, about 30% of my posts included some sort of visual. If I had to do it again, they would all be structured that way…good luck!

  3. Patrick Martin
    June 18th, 2012 @ 12:39 pm


    Maybe you can retag them with an infographic tag. I am curious, what are you using for producing your infogaphics?

  4. admin
    June 20th, 2012 @ 6:36 pm

    Good idea. Done. (At least for 2010…) It was fun to look at these again.

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Jason Voiovich
director_corporate marketing, Logic PD
Black Belt
Caffeine Addict

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