A very important ad in a very ordinary campaign
1. Even in an age of geckos and cartoon crime-fighters, most insurance ad campaigns are pretty boring. Nationwide’s latest blitz is no exception.
2. However, one ad in the series – featuring an blind employee with Asperger’s – stands out and breaks through.
3. Some may make the argument that his disabilities are distracting, but I contend Nationwide made a smart and courageous choice to reach their target audience.
About
Jason Voiovich
Ecra Creative Group
Phone: 651.209.2778
Principal and co-founder of Ecra Creative Group, a Minneapolis, MN based creative services firm specializing in brand development, reputation process management, naming/trademark, and product launches to drive measurable business results.
