Privacy problems will kill Facebook
For the vast majority of low-intensity users, lower privacy means higher perceived risk.
Is six hours of social networking per month worth an advertiser’s time?
What’s interesting for advertisers is the social media trend line, certainly, but I’m a bit suspicious. Advertisers haven’t yet been able to really monetize activity here, and I think I know why.
The light from Beacon has just been doused
Author: Jason Voiovich Ecra Creative Group Marketing’s holy grail is a just a bit further out of reach. The online social networking site Facebook recently announced that its users may now turn off the company’s new “Beacon” activity tracking tool. For marketers, Beacon really was just a little slice of heaven. The tool allowed Facebook [...]
About
Jason Voiovich
Ecra Creative Group
Phone: 651.209.2778
Principal and co-founder of Ecra Creative Group, a Minneapolis, MN based creative services firm specializing in brand development, reputation process management, naming/trademark, and product launches to drive measurable business results.
