State of the Brand from Ecra Creative Group :: by Jason Voiovich

A weekly discussion of how branding affects the world around you.

Hello Ladies…would you please buy Old Spice?

Preliminary sales figures for Old Spice are not promising despite the popularity of the latest campaign – but is that fair to expect at this point?

About

Jason Voiovich
Ecra Creative Group
Phone: 651.209.2778

Principal and co-founder of Ecra Creative Group, a Minneapolis, MN based creative services firm specializing in brand development, reputation process management, naming/trademark, and product launches to drive measurable business results.
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