State of the Brand :: by Jason Voiovich

A weekly discussion of how branding affects the world around you.

The brain: A smart brand position for Medtronic

Author: Jason Voiovich Ecra Creative Group It’s a brain pacemaker. Perhaps you have heard of it. It has been about a year since most of us got our first look at Medtronic’s Activa Deep Brain Stimulation (DBS) implantable device. To the layperson, and on a very basic level, it functions akin a “traditional” pacemaker for [...]

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Jason Voiovich
director_corporate marketing, Logic PD
Black Belt
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Dad

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