Bad, ASPCA! Bad!
Resorting to aggressive direct marketing strategies could be a sign of frustration at the American Society for the Prevention of Cruelty to Animals.
Sea Kittens: The latest head-scratcher from PETA
Author:
Jason Voiovich
Ecra Creative Group
Key Points:
1. PETA hopes renaming fish “Sea Kittens” will change attitudes, leading to less fish consumption as food.
2. Ridiculous on its face, the campaign ignores thousands of years of cultural programming.
3. Worse yet, PETA risks losing the slim credibility it still maintains with the mainstream public.
No. This is not a headline [...]
About
Jason Voiovich
Ecra Creative Group
Phone: 651.209.2778
Principal and co-founder of Ecra Creative Group, a Minneapolis, MN based creative services firm specializing in brand development, reputation process management, naming/trademark, and product launches to drive measurable business results.
