State of the Brand :: by Jason Voiovich

A weekly discussion of how branding affects the world around you.

Victoria’s Secret: Too sexy for its own good?

Author: Jason Voiovich Ecra Creative Group In the pantheon of “good problems to have”, this has to rank right up there. All kidding aside, Victoria’s Secret CEO Sharen Turney thinks the brand has gotten away from its roots. To paraphrase, Victoria’s Secret has moved toward the wrong end of the “feminine/raunchy” continuum. And she intends […]

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Jason Voiovich
director_corporate marketing, Logic PD
Black Belt
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Dad

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